The rebranding of Shigeto Kamada’s “Minca Ramen Factory” in East Village is derived from the owner’s love for music, art, and Japanese ramen. In 1981, Kamada moved to NYC, and ever since, he has been a part of a jazz band. I combined all of his interests to create a new identity system that is lyrical yet simple.

Minca 
February 2019

I used sheets of jazz music as the underlying grid for Minca’s logotype.